The Data Appeal Company has been selected by Carto to provide unique qualitative, POI-based data for any industry around the world.
Founded in 2014, Data Appeal provides the most powerful combination of Location Sentiment and Market Intelligence data for any Point of Interest, brand or territory worldwide. Their innovative and diverse solutions aid organizations, across a variety of industries, improve consumer experience, invest effectively, mitigate risk and add an essential qualitative layer to their decision making.
Together with Carto’s Location Intelligence, Data Appeal’s geospatial and sentiment datasets will open many opportunities across the consumer goods, retail, real estate, telecommunications and HORECA industries as well as public administrations and tourism boards. Jointly, the shared solution will provide competitive intelligence and site, neighborhood and visitor selection, profiling and performance.
Proven track record of helping global FMCG conglomerates
In partnering with Carto, Data Appeal’s datasets and proprietary KPIs can be accessed through Carto’s unique Location Intelligence platform, enabling organizations to use alternative data and analysis to:
- Strategize store or product placements
- Qualify ideal locations for their target audience
- Perform accurate competitive intelligence on locations
Democratize, simplify and scale
Data Appeal has mapped over 7 million Points of Interest and analyzes 300 million pieces of online content daily from over 100 sources around the globe. Their unique location and experience intelligence datasets help organizations deeply understand their clientele, competitors and territory.
Together, Data Appeal and Carto will help simplify daily operations and provide seamless and efficient selection, profiling and performance insights, resulting in risk mitigation, increased revenues, and improved consumer satisfaction.