Site Selection

Expand your brand, distribute your products, activate territorial marketing initiatives and open or close a store with confidence based on real-time location intelligence, consumer experience and market demand.  

Pinpoint your current locations, competitor sites and available places to compare and analyse their positioning against the Sentiment and Popularity of your target customers. 

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Know your target areas
from a 360° perspective

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Site Selection & Performance

Leverage our Location Intelligence and Popularity Index to decide where to open your next store, which neighbourhoods and territories are most suitable for your next investment, and how to develop geo-localised marketing strategies and events to reach your target customers.

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Customer & Visitor Profiling

We support commercial real estate agencies, retail and consumer goods (CPG) brands to better understand visitor and consumer behaviours, trends and demographics. With our AI-based Sentiment Score, discover their perception of your products, services and stores. 

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Competitor Intelligence

Uncover the perception of any business, brand or territory and compare its positioning against competitors – both in current and potential markets around the world. Win market share by being where your target customers are – at the right place and right time.


Places, Sentiment, and Popularity data to provide you with the most accurate territory analysis

Identifying which neighbourhoods and territories have the highest degree of investment potential is critical for precision-based site selection, footprint optimisation, and market evaluation. 

Data Appeal specializes in data collection and analysis to support organisations boost growth, footprint, exposure, and market share. Our POI and territory data go beyond geospatial analytics with qualitative KPIs, such as the Popularity Index and Sentiment Scores

Leverage comprehensive, accurate and qualitative Places data to:

  • Analyse how individual Points of Sale perform across sectors and how they compare against the competition and neighbourhood average
  • Monitor foot traffic and peak times by different metrics; categorise by country and language with optional socio-demographic level 
  • Evaluate the sentiment of individual businesses and locations alike, broken down into relevant topics such as Safety, Price, Quality of Services, Food Quality, and much more

*All the data above is available over a 5-year time series

Our AI-based solutions analyse a unique combination of business information, geo-localised data, online feedback and customer behaviors for any Point of Interest, brand or territory in the world.

Rely on our data and intelligence tools to enhance site selection, customer profiling and real estate development.

Cross-industry Analysis


Hear from our clients…

“Our expansion into new markets could not have been easier”

Our Market, Location & Customer Intelligence Solutions

Our Intelligence solutions are based on one of the largest data lakes in the world.

Our data is collected, analysed, and evaluated in adherence to GDPR guidelines. Grow your business with our real-time, accurate, and comprehensive datasets. 

Optimise your Site Selection strategy today!

Request a free demo with one of our experts: