The Sentiment Score was the first proprietary index created by The Data Appeal Company. It measures the level of satisfaction and the real perception expressed online by people about points of interest, tourism destinations, and brands. Pinpoint what influences behaviours of current and future clients to improve your marketing strategies and elevate your customers’ or visitors’ experience.
The higher the Score, the more positive the experience.
Monitor and analyse trends for at-a-glance insights about how much your investments, decisions and marketing campaigns impact customer satisfaction. Plan future actions to achieve improved results.
Uncover the most appreciated aspects about your business or territory and those you can improve; divided by department, industry, target market and period of analysis.
In real time, compare the Sentiment Score of your business against competitors. Uncover your competitive advantage and identify their weakness to improve your positioning.
Every aspect of your brand or destination has a relative customer opinion. With our in-depth semantic analysis, seamlessly identify the most appreciated and criticized aspects and take action accordingly. Exceed company objectives and overcome competitors.