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      Software products by The Data Appeal Company.

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      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations


      Explore all Studio features


      The impact of using Data Appeal Studio

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      Book a Free Demo of Data Appeal Studio

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      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries

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      COVID Safety Index

      A real-time indicator, your compass to help you navigate through uncertainty.

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      Fair Index

      Evaluate the Impact of Your Corporate Social Responsibility Initiatives.

      Travel Barometer

      Travel Barometer

      Monitor and evaluate the wellbeing of your destination and climb the rankings against competitors


      Sentiment Score

      Monitor, evaluate and increase client satisfaction – in real time

    • Technology

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with a wide range of consumer and business behavior.

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      Location Intelligence

      Market Intelligence, Location Intelligence and Data-driven Strategy at your fingertips.


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      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

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      Learn how our AI-powered data fits your business needs.

    • Travel Destinations

      Data Appeal collects and analyzes all online data and information about any destination or territory.


      Enterprise-grade analytics, market automation and intelligence for hospitality and Food & Beverage companies.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.


      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telco & Utilities

      Up-to-date customer sentiment data for any product or service. Get a complete understanding of the market for laser-focused sales.

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      Comprehensive data enrichment for any POI or territory.

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      Customer Stories

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Sentiment Score

Measure your client’s level of satisfaction – in real time

The Sentiment Score was the first proprietary index created by The Data Appeal Company. It measures the level of satisfaction expressed by users online about a service, product, brand or territory. In detail, it defines the real customer perception of goods and services and pinpoints what influences purchasing behaviors of current and future buyers to evaluate the value of any brand or territory.  

The higher the Sentiment, the more positive the experience.

Sentiment Score: how does it work?


Our algorithm is based on a machine learning model which analyzes online conversations and provides a multi-class score (positive, negative and neutral) of any text.


The index not only offers a polarity score for each content (review, social post, comment, etc.), but also identifies the main topics inside of the text and the correlating sentiment.


In real time, the index analyzes all content posted by users on over 100 online sources, normalizes scores and produces a synthetic index from 0 to 100.

Sentiment Score:
Benefits and new growth opportunities


Monitor, evaluate and increase customer satisfaction

Monitor and analyze Sentiment trends for at-a-glance insights about how much your investments, decisions and marketing campaigns impact customer satisfaction. Plan future actions to achieve improved results.

Uncover the most appreciated aspects about your business or territory and those you can improve; divided by department, industry, target market and period of analysis.


Keep an eye on the Customer Sentiment of Competitors

In real time, compare the Sentiment Score of your business against competitors. Uncover your competitive advantage and identify their weakness to improve your positioning.


In-depth Analysis

Every aspect of your brand has a relative customer sentiment, from individual products and services to the physical locations. With our semantic analysis, seamlessly identify the most appreciated and criticized aspects and take action accordingly. Exceed company objectives and overcome competitors.

We’re happy to help!

Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.