Travel Barometer

Seamlessly monitor and evaluate the wellbeing of your destination

The Travel Barometer is Data Appeal’s proprietary index that reveals the tourism trend in your destination related to online content published by visitors – in a single glance.

Our research reveals a strong correlation between online reviews and content with tourism flows, overnight stays, hotel reservations and flight bookings – all factors to measure and evaluate the well being of any business in the tourism sector. 

travel barometer

Travel Barometer : How is it calculated?

PREDICTIVE INDEX

The Travel Barometer combines quantitative and qualitative elements of a destination's reputation and online presence.

ANALIZE TOURISM TRENDS

The algorithm combines elements relating to the amount and type of online content, sentiment scores and the digital presence of tour operators in the area.

COMPARE PERFORMANCES

With the index, compare your performance against previous years or different time periods, against the national average or any destination of your choice.

Travel Barometer:
Compare your performance against competing destinations

ADVANTAGES

Calculate the wellbeing of the tourism sector

At a glance, compare the wellbeing of your destination against the national average or a competitor destination – the ideal starting point to define and evaluate your tourism strategies. 

  • Which signals come from traveler’s conversations about their willingness and confidence to resume travel?
  • Why is our destination performing worse than in past years? 
  • How is our situation compared to competing destinations?

ADVANTAGES

Climb the rankings against competitors

Seamlessly compare your performance against competitors or nearby destinations. Pinpoint and correct weaknesses, and enhance your strengths to elevate your market positioning.

travel barometer

INDUSTRIES

The Travel Barometer:
Made for You

The Travel Barometer is suitable for any type of destination: specific territories, regions and entire countries that seamlessly want to evaluate traveler trends and sentiment. 

Seamless integration 

The Travel Barometer can be directly integrated into any existing business intelligence platform through our API.

It’s also available on both the Data Appeal Studio and Travel Appeal Dashboards for any brand or business.

We’re happy to help!

Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.