The Travel Barometer is Data Appeal’s proprietary index that reveals the level of tourism wellbeing in your destination. It is based on the sentiment, the content volume and the digital presence of the points of interest in your territory, today and in the last two years.
Our research reveals a strong correlation between online reviews and content with tourism flows, overnight stays, hotel reservations and flight bookings – all factors to measure and evaluate the well being of any destination in the tourism sector.
At a glance, compare the wellbeing of your destination against the national average or a competitor destination – the ideal starting point to define and evaluate your tourism strategies.
Seamlessly compare your performance against competitors or nearby destinations. Pinpoint and correct weaknesses, and enhance your strengths to elevate your market positioning.
The Travel Barometer is suitable for any type of destination: specific territories, regions and entire countries that seamlessly want to evaluate traveler trends and sentiment.
It can be directly integrated into any existing business intelligence platform through our API.
It’s also available on both the Data Appeal Studio and Travel Appeal Dashboards for any brand or business.