Italy Digital Destination

The first observatory monitoring and evaluating the state of Italian tourism
premio italia destinazione digitale 2022

Italy Digital Destination (IDD) is an annual report and set of awards that was developed by Data Appeal in 2016. The IDD Awards recognizes the Italian regions and destinations that have recorded the best online performance related to reputation, food and wine, hospitality and much more.

From the Italy Digital Destination observatory, we release an annual report which depicts a granular image of tourism across Italy in the eyes of both domestic and foreign visitors.

The Awards – 2022 Edition

The Italy Digital Destination Awards are the first and only national prizes dedicated to the Italian regions and destinations that have recorded the highest sentiment (visitor satisfaction scores) from a variety of categories within the past year.

To determine the winners, The Data Appeal Company collects and analyzes hundreds of thousands of online reviews, ratings, comments and information from a wide variety of sources.

With our AI-based algorithms and semantic analysis, Data Appeal processes and interprets this data to provide a clear, reliable and comprehensive image of visitor perception of tourism throughout Italy.

Discover which destinations surpass traveler expectations

  • Destination with the Best Overall Reputation
  • Destination with the Best Gastronomic Offer
  • Landlocked Destination with the Best Offer
  • Sustainable Destination Award
  • Inclusivity Award
  • Destination Most Appreciated by Non-Italian Tourists
  • European Destination Most Appreciated by Italians
  • Almawave Digital Innovation Index Award

All Italian Data 2022 – The Report

All Italian Data is the annual report, developed by Data Appeal, which analyzes Italian tourism based on millions of online reviews and digital traces left by visitors.

With our AI-based algorithms and semantic analysis, Data Appeal collects, analyzes and detects the Sentiment of billions of online content and conversations written by visitors about accommodation, restaurants and tourist attractions and combines them with flows, reservations and prices of hotels and flights, tracks the health of the sector and the levels of confidence in each area of ​​the territory.

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What will you find in this year’s report?

  • The ranking of regions & destinations with the highest sentiment
  • Visitor forecasts for the coming months
  • Detailed analysis of accommodations, restaurants & attractions
  • The most discussed topics in online reviews
  • Sentiment by visitor origin and topic

Subscribe to our newsletter to receive the All Italian Data 2022 Report:

Previous Editions

Download the reports from previous editions to discover how Italian tourism has changed in recent years.