Summer 2022: Which were the Most Popular Attractions in Amsterdam?

attractions in amsterdam

Between June and August, Europe experienced a major wave of revenge travel. Millions of tourists from around the globe packed their bags, craving new experiences after two years of travel restrictions and lockdowns.

This month, we’re focusing on the Dutch capital: Amsterdam.

What do visitors think of this unique city? Which are the must-see attractions?

To find out, we consulted Data Appeal Studio, our destination analysis platform, complete with points-of-interest data, sentiment scores, footfall insights and more.

Discover the Top 5 Attractions in Amsterdam

It’s no surprise that the attractions in Amsterdam that recorded the highest number of online content (reviews, social posts, etc.) over the last months are some of the most renowned ones in the Netherlands’ capital.

  1. Rijksmuseum recorded the highest number of reviews and social posts (3,200) and a very positive Sentiment Score of 93.3/100
  2. The Anne Frank House followed with lower volume of reviews (1,800) and a slightly lower Sentiment Score 90.6/100
  3. Vondelpark comes in third for the number of reviews; however, it scores the highest sentiment score in the top rankings – 94.5/100.
  4. ARTIS (park and zoo) ranks 4th for the number of contents
  5. NEMO Science Museum brings home the 5th spot
Screenshot 2022-09-09 at 10.45.39

Amsterdam vs. Brussels – Which is the best beer city?

The analysis doesn’t stop here.

With our destination intelligence solutions, we took an in-depth look at two of the most renowned beer cities in the world: Amsterdam and Brussels.

We examined the food and beverage industry overall to measure how bars, pubs and breweries are perceived by customers in both cities.

When digging into the Sentiment of our two beer cities, the Food & Beverage sector of both Amsterdam and Brussels in the last 12 months recorded an excellent result; however, the Sentiment in Amsterdam is slightly higher: 85.9/100 versus 85.3/100.

best beer cities - amsterdam vs brussels

Reviews in Amsterdam related to F&B reveal that “Drink” and “Beer” are the third and fourth most discussed topics. Beer itself records a very high Sentiment Score, just behind Coffee, as evidenced below.

amsterdam most discussed topics

Would you like to discover more about your destination?

All the insights we have collected in this short analysis were accessed by using Data Appeal Studio

Data Appeal Studio is the only all-in-one territorial analysis platform specifically designed for DMOs and tourism destinations that want to effectively strategize and leverage the power of up-to-date and actionable data-driven insights. 

With one tool, analyze, measure and benchmark any destination, its operators and its visitors.

Request a free, 7-day trial below and start exploring our insights for your tourism destination!


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