SOS Destinations 2021

The webinar series dedicated to tourism marketing and destination management.

Sneak Peek

The SOS Destinations webinar series is back! Dedicated entirely to tourism destinations, SOS Destinations explores destination management and marketing from 360 degrees. 

Led by Damiano de Marchi, Tourism & Destinations Specialist at Data Appeal, and in partnership with Sojern, one of the largest digital marketing providers for the travel industry, SOS Destinations will return on March 16th. 

This year we’ll focus on data-driven destination marketing, with real-life examples from some of the world’s most influential tourism destinations.

Complete the form below to register for SOS Destinations 2021.

Watch all the recordings

[English Language] Exclusive 1-on-1 with Malta & Gozo
June 8th – 3PM CEST

All eyes are on Malta this summer as they are at the forefront of the European travel restart. Renown for its sun and culture lovers, adventure seekers and slow explorers, Malta offers something to everyone.

Malta is made up of two main islands: Malta (the main island) and Gozo, to the north. 

Starting on June 1st, Malta will open its borders to those coming from approved “Green” countries. The sunniest country in Europe is even going so far as paying its tourists to visit its islands this summer.


  • Tolene Van Der MerweDirector UK & Ireland, Malta Tourist Office
  • Ronald SultanaDirector, Ministry for Gozo

[Italian Language] 1-on-1 with ENIT: A new data-driven strategy
March 16th – 3PM CET

We sat down with Elena di Raco, the Market Research and Statistics Manager at ENIT, the National Tourism Agency of Italy. 

Elena revealed how to develop effective data analysis, actionable KPIs and new skills for strategic data-driven marketing. The webinar will be held in Italian.


  • Elena Di Raco, Market Research & Statistics Manager at ENIT

[Italian Language] Exclusive sit down with Veneto & Tuscany: The latest data, marketing & visitor trends
April 20th – 3PM CEST

[Italian Language] Exclusive sit down with Visit Emilia and Valle D’Aosta
May 4th – 3PM CEST


  • Pierangelo Romersi, Direttore – Visit Emilia
  • Gabriella MorelliDirettore – Ufficio Regionale del Turismo della Valle D’Aosta

[Italian Language] Exclusive sit down with Milan and the Amalfi Coast 
May 25th – 3PM CEST


  • Marco Minicucci, Head of Strategy & Marketing – Milano & Partners
  • Andrea Ferraioli, Presidente – Distretto Turistico Costa d’Amalfi

Who We Are

Data Appeal is a next-generation data provider: we monitor and analyze a unique combination of geospatial data, online feedback and purchasing behavior for destinations, Horeca, finance and retail. Data Appeal Studio is the first all-in-one territorial analysis platform for tourism destinations, already adopted by brands such as ENIT, Veneto, Piedmont, Basilicata, Trentino Marketing, PromoTurismoFVG.

Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and built on more than a decade spent analyzing traveler intent data, Sojern activates multi-channel branding and performance marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.


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