Traditionally, when referring to Location Intelligence, we describe the usefulness of drawing on large amounts of geo-localized data to obtain valuable business information, solve problems, and strategize new growth opportunities, in the most cost-effective and fast way.
But not all the location intelligence solutions are the same: combining quantitative data – such as Points of Interest geolocation data – and qualitative data – such as online feedback, reviews and opinions – is the most powerful strategy to analyze brands, territories and POIs.
The advantages derived from Location Intelligence multiply.
Business analyses become more accurate and comprehensive, and therefore more strategic for:
- assessing real estate investments and expansion
- market forecasting
- customer identification and targeting
- Site selection for retail and FMGC companies
Let’s have a look at this combined location intelligence analysis of Dubai to fully understand the competitive advantages it provides for brands and businesses.
Inside Look at Dubai: combining geolocation data with customer preferences
Dubai is the nucleus of the Middle Eastern economy. The Italian Chamber of Commerce in the UAE reveals that numerous governmental actions aimed at supporting economic expansion are expected for the two-year period 2019-2020, especially within the “tourism, logistics, transport, wholesale and retail sectors” and all aimed at attracting new private investments.
A recent mapping conducted by The Data Appeal Company in the Dubai Food & Beverage sector illustrates the incredible potential of a combined analysis – of quantitative and qualitative data – to make strategic investment decisions.
1 – Extrapolating F&B categories and territorial distribution
At a first level of analysis, we extrapolated the various categories of establishments present in the city with a dedicated focus on the types of ethnic cuisine offered.
For each category of cuisine type, we accurately identified the geographic coordinates and density on the territory.
2 – Adding the Sentiment Analysis layer
From the quantitative level, a qualitative analysis was added, extrapolating the Sentiment (customer perception expressed online) for each type of Point of Interest (POI) and cuisine type.
This is just a sneak peek of the capabilities of our location intelligence solutions at a local level.
Once you have collected the data, you can leverage it in a variety of ways that will support your company in the complex process of decision-making.
The company utilized the location intelligence analysis to achieve specific goals, such as:
- Identifying the optimal areas for opening new proprietary points of sales that align with the target audience’s preferences
- Invest in new areas to improve the brand awareness and overcome the presence of competitors with out of home marketing campaigns
- Identifying the top performing restaurants and bars with high foot traffic and positive sentiment to engage as resellers. By working with established and successful businesses, the company was able to expand its reach and increase its exposure to potential customers in the area.
Location Intelligence technology offers strategic solutions to business across every sector, from retail and real estate to finance and media and entertainment.
Yet thousands of brands and businesses across the globe ignore or underestimate the competitive advantage they can gain by using this technology.
Investments and commercial decisions were once driven by intuition, previous experience and competitor analysis. Today, location intelligence offers new insights with accurate and reliable information, to aid businesses in making the most strategic decisions.
Are you interested in discovering how our Location Intelligence Solutions can benefit your business?
Schedule a consultation with one of our experts today to learn more about how we can help you leverage our data to drive growth and success. Our consultation is completely free and no-obligation.
