To measure and benchmark a territory’s sustainability initiatives, we have developed the Destination Sustainability Report.Throughout this report, we evaluate four fundamental aspects of tourism sustainability: environment, economy, society and governance.
These four factors reflect the 17 Sustainable Development Goals (SDGs) adopted by members of the United Nations according to the 2030 Agenda, the proposals set forth by the World Tourism Organization (WTO) to measure tourism sustainability and the European Tourism Indicators System (ETIS) for sustainable destination management.
To develop the Destination Sustainability Index, we leveraged our immense data lake and a series of satellite imagery, third-party data sources, national education reports and official transportation statistics.
To date, the DSI measures the following fundamental aspects of tourism sustainability:
This encompasses factors relating to the reduction of the human impact on the environment and conservation of biodiversity. We also analyze the extent to which tourism organizations embrace policies aimed to save energy, use non-polluting products and recycle.
This assesses the tourism impact on local inhabitants, both relating to local culture and communities, such as crafts and cuisine, and as support for locally-run businesses managed by local labor.
This considers to what extent tourism can promote the economy, the growth of a destination's well-being and the degree that local businesses contribute to the growth of the local economic ecosystem and locally-run and managed businesses. This aspect also evaluates the degree to which companies’ offer fair wages and roles without gender, age and cultural or religious discrimination.
This evaluates the management of policies aimed at promoting the environmental and cultural sustainability of businesses, premises and properties as well as the coordination and promotion of initiatives to sustain and preserve tourism
Our findings are provided as both an averaged score and a score of each factor. The results are also highlighted on detailed spider charts and heat maps that allow for seamless interpretation.
Each sustainable factor – economy, environment, society and governance, is composed of a variety of unique sub-indexes. For each destination, we report 6 valuations with scores between 0 and 100 followed by a textual judgment that facilitates reading below. Sub-indexes are also scored using the same rating system.
0 – 20: POOR
20 – 40: FAIR
40 – 60: GOOD
60 – 80: VERY GOOD
80 – 100: EXCELLENT
Our findings are provided as both an averaged score and a score of each factor.
The results are also highlighted on detailed spider charts and heat maps that allow for seamless interpretation.
Compare and benchmark your destination’s sustainability performance in just one simple report. The report includes an in-depth analysis of the environment, economy, society and governance of your destination as well as the same insights for two of your competitors.
Our team of data analysts will provide you with a series of official datasets relating to:
By integrating, communicating and measuring the effectiveness of sustainability initiatives, organizations can improve the quality of life, protect the environment and ecosystems and preserve natural resources for years to come.
A sustainable destination:
