DATA APPEAL STUDIO 
REPUTATION ANALYSIS

Transform your destination into an experience worth sharing​

Your destination’s reputation, from every point of view

  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns
  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns
  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns
  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns

Your destination’s reputation, from every point of view

Analyze your reputation from 360 degrees

  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns

Listen to the opinions of travelers and evaluate their experience

  • Identify visitor origin and typology: Where do they come from? Are they families, couples, business or solo travelers? How does their experience compare against the others?
  • Create actionable solutions to improve the traveler experience based on negative feedback
  • Plan your next marketing activities with the right target in mind

Identify the places most appreciated and frequented by visitors

  • Pinpoint the most popular points of interest across source markets: Which museums do Italians prefer? Do Canadian families have a favorite hotel?
  • Measure how and how much visitors describe local places to create relevant marketing campaigns and special offers

Monitor what visitors are saying on social media

  • Analyze how often and to what degree of satisfaction your official destination hashtag is used
  • Determine the places, restaurants or hotels that are most talked about on social media
  • Find out which review and social channels are most popular, and how your destination is performing on each
  • Identify and engage the most active influencers and brand ambassadors online
  • Track and evaluate the keywords, mentions, hashtags and social engagement related to your destination

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