The HICON 2021 program is here with a special Black Friday discount

hicon 2021

The Fourth Edition of HICON – The Hospitality Innovation Conference will take place on December 2nd and be hybrid, allowing attendees to participate both in person from Bologna, Italy and online. In honor of Black Friday, we’re sharing a limited-time 80% discount. 

HICON 2021: the full program

HICON returns on December 2nd to Bologna, Italy. The fourth edition of our annual, one-day conference will feature the brightest minds across tourism, hospitality, technology and innovation. Secure your ticket today for the opportunity to network with industry professionals and learn from the top experts in your field. 

Join us online, or in Bologna, Italy at the new, innovative setting of DumBo Space! 

Over 50 prominent speakers on the international scene have been confirmed for this year’s edition from Tobias Ragge, CEO of HRS Group and Misa Labarile, Tourism Policy Officer at the European Commission to Douglas Quinby, Co-Founder & CEO of Arival, Monique Jaspers-Wijn, Global Head of Data Insights at Travelport and many more. 

This year’s edition will feature three stages, focusing on hospitality and tourism technology, data-driven destinations, slow travel and sustainable and inclusive innovation. 

Keynote speakers will reveal the latest innovations in the industry and reveal the leading, cutting-edge technologies hoteliers and tourism operators can take advantage of today. In addition, we’ll also focus on post-pandemic strategies and provide an inside look at the future of destinations.

HICON Celebrates Black Friday

For just one week, while tickets last, purchase your HICON 2021 ticket with an 80% discount for only € 24 instead of € 99. Use the promo code TRUHIC21 in the space provided at checkout. 

Over 50 major tourism, hospitality and technology organizations from around the world are waiting for you! From TUI and Eurail to Traveltech for Scotland, Mews, Best Western and more – immerse yourself in the latest innovation either in person or online.


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