The Data Appeal Company, one of the most powerful reputation and geospatial data providers for hospitality and tourism, has entered a strategic partnership with Sojern, a leading provider of digital travel marketing solutions.
Founded in 2014, Data Appeal offers innovative and diverse solutions to aid businesses uncover their competitive advantage, improve customer satisfaction and increase revenue by leveraging human experience data and artificial intelligence technology. Their subsidiary, Travel Appeal, is entirely dedicated to hospitality and tourism.
In partnering with Sojern, Data Appeal will have custom insights on flight searches, bookings and arrivals along with visitor demographics and purchasing behaviors to enrich their analysis.
Data Appeal has mapped over 2 million Points of Interest and analyzes 300 million pieces of online content daily from over 100 sources. Sojern’s data science team analyses 8 billion travel intent signals to help travel brands better understand the booking behavior of travelers and how to reach them with marketing messages. Data Appeal and Sojern, together will empower destinations and businesses to better understand visitor behaviors and values to forecast arrivals, bookings and purchases.
Data Appeal offers an ecosystem of products, including data-driven Reports, Chatbots and Dashboards for DMO’s as well as Individual and Chain Hotels and any agency looking to understand both the granular details and a holistic overview of their business. Their latest product, Data Appeal Studio, is the first, all-inclusive Location Intelligence, Experience Intelligence and Destination analysis platform. Data Appeal’s proprietary KPIs – including Sentiment Score, Covid Safety Index, and the Sustainability Index – have enabled destinations and customer-facing businesses with actionable insights to uncover hidden opportunities and mitigate risks. Dive deep into any location to discover insights about transportation, services, retail shops, restaurants, venues, attractions, monuments and more – according to your needs.