Puglia

Monitor, analyze and manage a territory and it’s reputation

Client’s Challenge

Puglia is one of the Italian regions most appreciated by travelers from around the world. However, the large amount of reviews, comments and content posted online by visitors is difficult to collect, monitor and manage. Before launching their digitalization strategy, the Pugliapromotional Tourism Regional Agency was in need of a tool to fully manage visitor experience data and easily involve tourism operators in actively making the destination more attractive.

Client’s Goal

To have full control over the region’s online reputation to optimize its global perception. Puglia destination managers were also looking to transform hotel, restaurant and business operators into the destination’s top ambassadors to increase the region’s attractiveness.

Travel Appeal Solution

Travel Appeal, the Data Appeal subsidiary dedicated to hospitality and tourism, provides Pugliapromotion with Destination Reports to optimize their online presence.

The reports include an accurate, up-to-date and comprehensive analysis on the destination including traveler behavior and sentiment data and insights on how to increase the region’s popularity and engage tourism operators.  

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