DATA APPEAL STUDIO

Data Appeal Studio
Product Updates

Check out the latest Data Appeal Studio features, updates and enhancements! 

JULY 2021

TRAVEL DEMAND MODULE

  • Travel Demand, the new module of Data Appeal Studio, provides a complete overview of online searches and bookings for flights and hotels to the most popular European countries: Italy, France, Spain, Greece, Germany, Portugal and the United Kingdom. 

With the new module, analyze:

  • Flight searches and bookings to the top European destinations with YOY comparison trends 
  • Hotel searches and bookings to the top European destinations with YOY comparison trends 
  • Reservation and intention insights

For when/which periods tourists have searched for and booked their trips

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JUNE 2021

ANALYSIS MODULE

  • Monitor the frequency of your data updates
    The data in the dashboard is collected daily from a wide source of online channels and is consistently updated over a time period ranging from 7 to 30 days, based on your subscription plan.

    Silver Plan: data is updated constantly up to 30 days before the current date
    Gold Plan: data is updated constantly up to 15 days before the current date
    Platinum Plan: data is constantly updated up to 7 days before the current date.

    The box at the upper-left hand corner of your dashboard indicates the exact date of the most recent data update. If you would like to upgrade your plan to a more frequent data update frequency, please contact our team today.
  • New “Same Scale” feature to effectively compare content trendlines

    When a comparison is made via the “Filter” button (between different sub-areas, time periods, etc.) it’s possible that there’s a significant gap in the volume of online content. As a result, this gap doesn’t always allow the user to clearly visualize content volume trends. 

    To better understand the variation in comparison mode, we’ve added a new feature to accurately visualize trends with a single scale or with two relative scales.

    By activating the “Same Scale” feature, with a switch at the top-right-hand corner of the graph, you can better visualize gaps in volume. 

    On the other hand, by deactivating the “Same Scale” feature, you’ll see two different scales relating to each trendline accordingly.

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May 2021

ANALYSIS MODULE

  • Filter your visitors according to the language they use

    Data Appeal Studio has released a new “Language” filter. Not only can you segment visitors based on their origin and the type, but now you can filter by language. Examine the top languages used when visitors write online reviews and feedback about their experience in your destination.

    Displayed in the widget, you’ll find the languages used, their distribution and correlating Sentiment.

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April 2021

ANALYSIS & ECONOMIC OUTLOOK MODULES

  • POI Groups: Create and monitor specific points of interest groups in your destination

    With the POI Groups feature, create customized groups of points of interest, regardless of their geographical location and industry, to analyze the latest trends in sentiment, prices, visitor origin and more. 

    For example, segment the points of interest located in both mountain and seaside areas to uncover the performance and perception of each group. On the other hand, detect price trends for only a selected group of accommodation properties. The choice is yours! 

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To activate the “POI Groups” filter, just send us the list of points of interest you want to monitor.

At any time, examine the performance and analysis of your selected groups. 

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March 2021

ANALYSIS & ECONOMIC OUTLOOK MODULE

  • In detail, analyze the performance of any type of business.
    Analyze the perception of individual categories that make up various industries. For example, to better understand the F&B industry, examine the performance of bars, pizzerias, cafes and more at an individual level. Click ‘Focus’ to obtain distribution and sentiment trends for each category.

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  • Compare and benchmark your territory against competitors
    While utilizing the “Compare” feature in the “Filters” section, compare your destination against your selected competitors. You will now find two separate lists – one with your sub-destinations and the other with your lists of destinations to benchmark. Click “Apply” to view the comparison.
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February 2021

ANALYSIS MODULE

  • To easily identify the distribution, trends and variations, for each industry selected, we highlight the percentage and compare it against the total.
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  • When comparing two industries or areas, the related graphs will be shown side by side.
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  • When comparing content and Sentiment trends, the side-by-side visualization option is also available. 
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  • Once you have selected a specific industry (Hospitality, F&B, Attractions, etc.), the Channels tab will display the online channels in order of the highest percentage of the total. To view the exact number of contents, hover your cursor over the blue line under the channel name. You can also filter the channels by clicking Reviews (percentage of total contents), Rating or Sentiment.
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  • When comparing clusters and topics derived from online content, we’ve added new clusters to improve the semantic analysis and segmentation.

ANALYSIS & ECONOMIC OUTLOOK MODULE

  • Prices & Offers Graph: 
    • The first graph illustrates the percentage of OTA saturation (blue bars) and average price trend (teal line). The reference scales are located on each side of the graph; the right ‘y’ axis displays the saturation and the left ‘y’ axis displays the price. 
    • The second graph illustrates the availability of OTA offers, the amount of offers sold and the saturation percentage. 

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  • After selecting a specific industry, you’ll have access to the most relevant Points of Interest. In the Analysis Module, the POIs will be ordered by the most amount of contents. In the Economic Outlook Module, the POIs will be displayed by the greatest number of offers available. 
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ECONOMIC OUTLOOK MODULE

  • The Locations section displays the sub-destinations with their respective OTA saturation, average price and number of offers available.
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January 2021

  • Export graphs and data with just one click! By hovering over any chart, an arrow icon will appear at the top right enabling you to download the chart in either .PNG, .JPG or .CSV. 
  • The downloaded image also includes the selected time period, sub-destinations (if applicable) and selected industries (if applicable). 
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