• Solutions

      Software products by The Data Appeal Company.

    • Data Appeal Studio Icon

      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations

      Features

      Explore all Studio features

      Benefits

      The impact of using Data Appeal Studio

      Book a Demo

      Book a Free Demo of Data Appeal Studio

      Travel Appeal Blue

      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries

    • Logo Covid Safety Index

      COVID Safety Index

      A real-time indicator, your compass to help you navigate through uncertainty.

      Travel Appeal Blue

      Fair Index

      Evaluate the Impact of Your Corporate Social Responsibility Initiatives.

      Travel Barometer

      Travel Barometer

      Monitor and evaluate the wellbeing of your destination and climb the rankings against competitors

      “Sentiment

      Sentiment Score

      Monitor, evaluate and increase client satisfaction – in real time

    • Technology

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with a wide range of consumer and business behavior.

      location intelligence icon

      Location Intelligence

      Market Intelligence, Location Intelligence and Data-driven Strategy at your fingertips.

       

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Travel Destinations

      Data Appeal collects and analyzes all online data and information about any destination or territory.

      Horeca

      Enterprise-grade analytics, market automation and intelligence for hospitality and Food & Beverage companies.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.

      Retail

      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telco & Utilities

      Up-to-date customer sentiment data for any product or service. Get a complete understanding of the market for laser-focused sales.

  • Partners
    • Resources

      A closer look into what we do.

    • Customer Stories

      News & Blog

      The latest news and updates about our products, services and open source technology.

      “icon”

      Research

      Read our white papers, eBooks and analysis: improve your skills and stay up-to-date.

      “icon

      Data Package

      Comprehensive data enrichment for any POI or territory.

    • Customer Stories

      Customer Stories

      Learn how our solutions created success for our customers: discover their experience!

      API Documentation

      Our clear and detailed API doc for developers.

       

  • Talk with Us

Media & Entertainment: Data-driven Analysis to Measure the Diffusion and Perceived Quality of a Pay TV Service

Media & Entertainment: Data-driven Analysis

 


The analysis carried out by The Data Appeal Company for an international Pay TV brand demonstrates how to quickly obtain accurate and data-driven insights about the diffusion of the service provided in public venues and its perception by customers.


Understanding the true, perceived quality of a product or service by customers is a key asset for any company. The resulting benefits impact each aspect of an organization, allowing for new opportunities to drive growth.


In this case study, a premium entertainment company offering Pay TV, both B2C and B2B, needed to uncover the diffusion and perceived quality of the service provided not only to individuals, but also to public businesses throughout the territory (hotels, bars, restaurants).


This analysis achieves three objectives:

    1. Uncover what’s required to offer a consistent service that not only meets, but exceeds the expectations of the end customer, even when targeting the B2B market
    2. More effectively target the B2B market and potential customers
    3. Define guidelines for future investments
  1.  


The Data Appeal Company has composed an exclusive white paper dedicated to the process, methodologies and technical tools used to carry out this analysis. Download the free white paper to explore how artificial intelligence algorithms support the premium entertainment and media sector.




Share:

Share on facebook
Share on twitter
Share on linkedin

RELATED POSTS

We’re happy to help!
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.