Location Intelligence

A detailed territory and market analysis enriched with emerging trends, purchasing behaviors and foot traffic scores is an ideal starting place to achieve your goals, even the most ambitious ones.

Make the most strategic, data-driven decisions. Let our data be your guide. 


Transforming data into applicable insights for your business strategies

Data Appeal specializes in data collection and analysis to support organizations strategize effectively, mitigate risk and boost growth. Our POI and territory data goes well beyond geospatial analytics with qualitative KPIs, such as the Footfall Index and Sentiment Score

Our AI-based solutions analyze a unique combination of business information, geo-localized data, online feedback and customer behaviors for any Point of Interest, brand or territory in the world.

Leverage qualitative insights to significantly boost the value of any location and market intelligence solution, especially for:

  • Site Selection
  • Performance Analysis 
  • Competitor Monitoring
  • Footprint Optimization

Rely on our data and intelligence tools to enhance site selection, customer profiling, out of home advertising and investments.

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Cross-industry Analysis






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Data and insights you’ll love


Site Selection & Performance

Leverage our Intelligence to decide where to open your next store, which neighborhoods and territories are most suitable for your next  investment and how to develop geo-localized marketing strategies to reach your target customers.

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Consumer & Visitor Profiling

We support tourism destinations, Telcos, real estate agencies, retail and consumer goods brands better understand visitor and consumer behaviors, trends and demographics. Discover their perception of your products, services and destination. Create targeted marketing campaigns and sales strategies to win market share.

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Competitor Intelligence

Uncover the perception of any business, brand or territory and compare its positioning against competitors – both in current and potential markets around the world. 


Data-driven insights to enhance your business, at a glance!

Try out our data! Below you’ll find an interactive map that displays several details of  1,500 professional services in Berlin, Germany.
  • Highlight the distribution and concentration of businesses across any neighborhood
  • Zoom in or out to analyze each area in further detail
  • Hover or click on the POIs for more information (category, GPS coordinates, contact info, etc.)
  • Use the filters on the right to select one or more categories and view their positioning in the city

Our data, your success


Download our company deck to learn more about our Market, Location and Customer Intelligence solutions.

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Hear from our clients…

Our Market, Location & Customer Intelligence Solutions

Our Intelligence solutions are based on one of the largest data lakes in the world: over 150 countries mapped, 81 million points of interest analyzed and 1 billion posts, reviews and online content analyzed every day from more than 100 online sources.

Our data is collected, analyzed and evaluated in adherence to GDPR guidelines. Grow your business with our real-time, accurate and comprehensive datasets.

Request a Free Demo!

Discover how our data is your next competitive advantage.