SOS DESTINATIONS 2021

[Italian Language] Exclusive 1-on-1 with The National Italian Tourism Board:
A new, data-driven strategy

Webinar #1  // Tuesday, March 16th – 3pm CET

Sneak Peek

The SOS Destinations webinar series is back! Dedicated entirely to tourism destinations, SOS Destinations explores destination management and marketing from 360 degrees. 

Led by Damiano de Marchi, Tourism & Destinations Specialist at Data Appeal, and in partnership with Sojern, one of the largest digital marketing providers for the travel industry, SOS Destinations will return on March 16th. 

This year we’ll focus on data-driven destination marketing, with real-life examples from some of the world’s most influential tourism destinations.

For the first episode of 2021, we’ll sit down with Elena di Raco, the Market Research and Statistics Manager at ENIT, the National Tourism Agency of Italy. 

Elena will reveal how to develop effective data analysis, actionable KPIs and new skills for strategic data-driven marketing. The webinar will be held in Italian. 

Complete the form below to register for SOS Destinations 2021.

*Please note, this webinar will be held in the Italian language. The recording with English subtitles will be made available once the event concludes.

Speakers

    • Mirko Lalli, CEO & founder at The Data Appeal Company
    • Damiano De Marchi, Tourism and Destinations Specialist at The Data Appeal Company
    • Luca Romozzi, Vertical Commercial Director, Destinations at Sojern

SPECIAL GUEST

  • Elena Di Raco, Market research and Statistics Manager at ENIT

Who We Are

Data Appeal is a next-generation data provider: we monitor and analyze a unique combination of geospatial data, online feedback and purchasing behavior for destinations, Horeca, finance and retail. Data Appeal Studio is the first all-in-one territorial analysis platform for tourism destinations, already adopted by brands such as ENIT, Veneto, Piedmont, Basilicata, Trentino Marketing, PromoTurismoFVG.

Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and built on more than a decade spent analyzing traveler intent data, Sojern activates multi-channel branding and performance marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

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