Pinpointing which establishments, neighborhoods and territories have the highest foot traffic is critical to strategize effectively and untap investment potential. With our Footfall Index, understand the pedestrian flow at any point of interest or territory and identify visitor flows and peak/off-peak times.
The Footfall Index is the only indicator on the market that brings together all the elements necessary to decipher whether premises are under- or over-performing to quantify the success of marketing initiatives, staffing and site selection. Through a single KPI, measure and forecast footfall and frequency filtered by time of day and visitor demographics.
The Footfall Index is an absolute indicator calculated by online content, satellite data and aggregated mobility signals based on the selected time period.
This KPI is provided both as an overall score and time of day breakdown to highlight peak and off-peak times.
The Footfall Index is 100% GDPR compliant and can be applied to any Point of Interest or territory as granular as 500×500 meters. The index can be filtered by time of day and visitor origin for the most granular analysis.
With this indicator, easily answer the following questions:
The index evaluates:
| Footfall index Range | Interpretation |
|---|---|
|
0
|
Not enough data to estimate footfall |
|
.01-10 |
Very Poor attendance |
|
10-20 |
Poor attendance |
|
21-40 |
Light attendance, mostly concentrated in certain time slots |
|
41-60 |
Average attendance, even distribution with significant peaks |
|
61-80 |
Good attendance, even distribution |
|
81-100 |
Strong attendance, even distribution |
|
101-120 |
Very strong attendance |
|
121-160 |
Popular place, very strong attendance, at all times |
|
160+ |
Extremely high attendance, at all times |
Identify which places have maximum investment potential for your brand or business. Evaluating the pedestrian flow around a property helps benchmark the performance of each shop and establishment to effectively design marketing campaigns and strategize site selection and investments.
Which establishments or neighborhoods are most popular according to your customers?
What time of day do the most/least amount of customers aggregate around selected POIs?
Leverage our index to select where to open a new shop, launch an outdoor advertising campaign, what time of day to add more staff and which places to consider in your next site selection strategy.
Filter points of interest by peak time (what time of day they are most frequented) to more precisely define not only the “where” but the “when”.
Based on different times of day, strategize your geo-localized marketing activities and uncover the behaviors of your target market.
Footfall Index: Who’s it for?
The Footfall Index is suited for any business, brand or destination looking to:
Destination organizations, commercial real estate agencies and enterprise retail and consumer goods brands looking to invest strategically and mitigate risk should add the Footfall Index to their arsenal of evaluation tools.
Footfall Index: How can I implement it in my business?
This KPI is available in a variety of formats: .csv, API, data visualization and customized Reports.
To evaluate the areas with the most or least potential, we recommend our heat map reports.
Discover how our data is your next competitive advantage.