Footfall Index

A single KPI to measure the popularity of any place and the frequency distribution of customers

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Pinpointing which establishments, neighborhoods and territories have the highest foot traffic is critical to strategize effectively and untap investment potential. With our Footfall Index, understand the pedestrian flow at any point of interest or territory and identify visitor flows and peak/off-peak times.

The Footfall Index is the only indicator on the market that brings together all the elements necessary to decipher whether premises are under- or over-performing to quantify the success of marketing initiatives, staffing and site selection. Through a single KPI, measure and forecast footfall and frequency filtered by time of day and visitor demographics.

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THE FOOTFALL INDEX

The DNA of our KPI

The Footfall Index is an absolute indicator calculated by online content, satellite data and aggregated mobility signals based on the selected time period.

This KPI is provided both as an overall score and time of day breakdown to highlight peak and off-peak times.

The Footfall Index is 100% GDPR compliant and can be applied to any Point of Interest or territory as granular as 500×500 meters. The index can be filtered by time of day and visitor origin for the most granular analysis.

  • Which bars are most frequented by Italians at Happy Hour?
  • Which cafes are most popular for brunch in the eyes of Brits during the summer?
THE FOOTFALL INDEX

Things you can do

With this indicator, easily answer the following questions:

  • Where do I start expanding my brand presence and how do I best position products and services?
  • Which areas are most frequented by my target audience? What time of day is foot traffic the highest and lowest? Does seasonality have an impact?
  • Which venues and territories should I focus on for site selection?

The index evaluates:

  • Historical data up to 5 years in the past
  • Up-to-date data for any POI or territory
  • Frequency distribution of customers and visitors
  • Peak/off-peak times and seasonality
THE FOOTFALL INDEX

Technical Features

  • The Footfall Index is an absolute indicator for seamless comparison 
  • The index can be filtered by time of day, date, visitor origin and language
  • It’s available for any POI or territory around the globe across 20 industries and over 800 categories
  • It’s displayed as both a numerical value and heat map
  • Historical time series is available up to 5 years in the past

Footfall Index
Your next competitive advantage

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ADVANTAGES

Pinpoint the most popular places, their peak times
and top customers

Identify which places have maximum investment potential for your brand or business. Evaluating the pedestrian flow around a property helps benchmark the performance of each shop and establishment to effectively design marketing campaigns and strategize site selection and investments.

Which establishments or neighborhoods are most popular according to your customers? 

What time of day do the most/least amount of customers aggregate around selected POIs?

Leverage our index to select where to open a new shop, launch an outdoor advertising campaign, what time of day to add more staff and which places to consider in your next site selection strategy.

ADVANTAGES

Footfall by Time of Day: Strategize effectively
based on peak and off-peak times

Filter points of interest by peak time (what time of day they are most frequented) to more precisely define not only the “where” but the “when”.

Based on different times of day, strategize your geo-localized marketing activities and uncover the behaviors of your target market.

Footfall Index: Who’s it for?

The Footfall Index is suited for any business, brand or destination looking to:

  • Analyze the places with the highest investment potential for effective site/distributor selection
  • Seamlessly qualify leads by accessing the POI address and contact information 
  • Evaluate current product coverage against competitors
  • Identify the best areas for outdoor advertising 

Destination organizations, commercial real estate agencies and enterprise retail and consumer goods brands looking to invest strategically and mitigate risk should add the Footfall Index to their arsenal of evaluation tools. 

Footfall Index: How can I implement it in my business?

This KPI is available in a variety of formats: .csv, API, data visualization and customized Reports.

To evaluate the areas with the most or least potential, we recommend our heat map reports. 

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Discover how our data is your next competitive advantage.