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      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations


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      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries

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      COVID Safety Index

      A real-time indicator, your compass to help you navigate through uncertainty.

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      Fair Index

      Evaluate the Impact of Your Corporate Social Responsibility Initiatives.

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      Travel Barometer

      Monitor and evaluate the wellbeing of your destination and climb the rankings against competitors


      Sentiment Score

      Monitor, evaluate and increase client satisfaction – in real time

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      Get our unique POI, feedback and market data for all your intelligence needs.

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      Enrich your CRM, PMS, BI and Data Lake with a wide range of consumer and business behavior.

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      Location Intelligence

      Market Intelligence, Location Intelligence and Data-driven Strategy at your fingertips.


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      From our Data Lake to your apps, reports or systems, via our REST API.

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      We deliver insight-rich reports that are tailored to your business needs.

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      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

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    • Travel Destinations

      Data Appeal collects and analyzes all online data and information about any destination or territory.


      Enterprise-grade analytics, market automation and intelligence for hospitality and Food & Beverage companies.

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      Get a comprehensive geographic, demographic and qualitative

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      Enrich ratings & gather quality information about businesses anywhere.


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      Up-to-date customer sentiment data for any product or service. Get a complete understanding of the market for laser-focused sales.

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The Fair Index

Evaluate the Impact of Your CSR Initiatives

The Fair Index

A business’s commitment to social and environmental initiatives has a strong impact on their reputation, the image of their brand and people’s consumption choices. 

Our proprietary indicator, The Fair Index, designed with Onde Alte, monitors and evaluates your CSR (Corporate Social Responsibility) initiaves and reveals the consequential sentiment and perception of both your clientele and the general audience.

fair index

From Holistic to Granular

Thanks to our semantic analysis, we collect and analyze the sentiment of all online content relating to your social and environmental commitment – both published by your business on official channels and published online by consumers. 

The Fair Index understands the perception of any business from various points of view:

  • Environmental (Green Index)
  • Inclusivity (Inclusion Index)
  • Sustainability (Sustainability Index)
  • Social Enterprise (Responsibility Index)

Fair Index:
Actionable Insights


Evaluate the impact of your ethical and environmental commitment

With The Fair Index, monitor when customers discuss your social and environmental initiatives online. 

Whenever something related to your CSR actions are published, our technology will immediately detect the degree of awareness and appreciation. 

  • Assess your initiatives and the level of appreciation
  • Evaluate the CSR of your business and your competitors

Monitor the effectiveness of your communication

Communication efforts are not always effective to reach all potential customers.

  • Is my audience aware of my initiatives?
  • Does my clientele understand our commitment?
  • Are there any gaps that emerge in conversations?
  • Are there any issues that we should address in further detail?

The Fair Index: Made for You

Any business, organization or association that wants to test or evaluate their CSR initiatives can leverage The Fair Index and incorporate it into their business strategies.

Seamless Integration 

The Fair Index can be directly integrated into any existing business intelligence platform through our API.

It’s also available on both the Data Appeal Studio and Travel Appeal Dashboards for any brand or business. 

For more information, contact our team of experts today!

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reviews - appeal is real

Appeal is Real

Are customer reviews a precise and reliable reflection of reality? We combined digital human experience data with official visitor flow data.

Read More »

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