A business’s commitment to social and environmental initiatives has a strong impact on their reputation, the image of their brand and people’s consumption choices.
Our proprietary indicator, The Fair Index, designed with Onde Alte, monitors and evaluates your CSR (Corporate Social Responsibility) initiaves and reveals the consequential sentiment and perception of both your clientele and the general audience.
Thanks to our semantic analysis, we collect and analyze the sentiment of all online content relating to your social and environmental commitment – both published by your business on official channels and published online by consumers.
The Fair Index understands the perception of any business from various points of view:
With The Fair Index, monitor when customers discuss your social and environmental initiatives online.
Whenever something related to your CSR actions are published, our technology will immediately detect the degree of awareness and appreciation.
Communication efforts are not always effective to reach all potential customers.
The Fair Index: Made for You
Any business, organization or association that wants to test or evaluate their CSR initiatives can leverage The Fair Index and incorporate it into their business strategies.
Seamless Integration
The Fair Index can be directly integrated into any existing business intelligence platform through our API.
It’s also available on both the Data Appeal Studio and Travel Appeal Dashboards for any brand or business.
All eyes are on Europe for summer travel 2021! In our latest data analysis, we reveal an in-depth outlook for tourism over the next three months. Uncover the latest trends now.
Uncover how alternative data is the most effective secret weapon for Financial Institutions. Risk mitigation, improved underwriting and more.
2020 is drawing to a close and the time has come to take stock over International Tourism. We’ve conducted a detailed analysis about Italy.
Are customer reviews a precise and reliable reflection of reality? We combined digital human experience data with official visitor flow data.
Customer sentiment, online content, visitor composition and the perception of anti-Covid measures: nothing is left out of the 2020 Edition of the All Italian Data Report.
Data Appeal and Sojern have joined forces to analyze the most up-to-date data on European tourism.