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Marketing intelligence solutions

Meet your new trusted strategy advisor:

Optimise your marketing and business plans by leveraging data-fuelled analysis of customer preferences and industry dynamics.
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Decode marketing intelligence with reliable insights

Spot emerging industry trends in real time

  • Gain competitive edge by detecting industry trends in real-time
  • Identify untapped opportunities and market gaps to capture a larger market share
  • Become the industry’s trendsetter and drive innovation

Learn all there is to know about your competitors

  • Expore your competitors’ marketing strategies to outperform them
  • Discover the competitive pressure in a given area
  • Compare the perception of any business, brand, or territory with your own

Uncover customer mindset and behaviour

  • Gain invaluable insights into your audience’s behaviours and preferences 
  • Define your target audience and consumer trends
  • Understand what your consumers think about you and your products and services

Craft strategic campaigns with audience understanding

  • Target the right audience, and optimise time, effort, and budget effectively
  • Tailor messaging and content by leveraging audience insights to deliver personalised and relevant messages
  • Continuously analyse market intelligence data to refine and improve campaign strategies for maximum impact

Unlock the power of our data

How we can help you optimise your marketing strategy

  • Attendance prediction based on digital content, including peak/off-peak times and seasonality (if available)
  • Detailed analysis with filters for time of day and visitor origin for optimal custom campaigns
  • Applicable to any point of interest or territory with granularity as fine as 500 x 500 metres
  • 5 years of historical data included for comprehensive insights 
  • 100% GDPR compliant to ensure data privacy and security
  • Quantifies customer sentiment
  • Uncovers factors influencing behaviours of current and potential clients
  • Empowers data-driven decision-making with valuable insights
  • Evaluates sentiment of businesses and locations to gauge customer perceptions
  • Includes up to 5 years of historical data for comprehensive analysis

Access our data, your way:

Data pack and API

Effortlessly access data in its purest form through our versatile options: D / AI Data Ready and D / AI API Connect.

Index

Explore the convenience of our flexible indexing solutions, enabling fast retrieval, comprehensive categorisation, and intelligent keyword recognition for valuable information.

Data visualisation

Our data can be easily visualised using common GIS systems, such as Esri, QGIS, Carto, and other similar platforms.

Trusted by leading companies

DIVE INTO OUR CUSTOMER SUCCESS STORIES

Discover the power of our marketing intelligence solutions:

The power of data enrichment: Discovering the best OOH advertising spots in Australia

Our client, a leading global market research company, specialises in assisting businesses in understanding and profiting from Out-of-Home (OOH) media audiences.

We provided them with detailed location data, including valuable business information, addresses, opening hours, and even sentiment scores — to enhance their OOH solutions, resulting in a remarkable competitive edge, and enabling them to deliver more comprehensive solutions.

Read the full customer story >

180+ countries covered

Ready to level up your marketing strategy?

Ready to get started? Contact our sales team for more info and assistance.

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The Data Appeal Company S.P.A. | C.F. & VAT: 04633420262
Company subject to the management and direction of Almaviva S.p.A.
The Data Appeal Company is a Microsoft® Co-Sell Partner.