consumer goods

USE CASE

Data Enrichment

Take advantage of Data Enrichment solutions to expand your brand, distribute your products, activate location-based marketing initiatives and open or close stores with confidence based on real-time location intelligence, consumer experience and market demand.  

Pinpoint and evaluate your current locations, competitor sites and strategic loctions, and compare and analyze their positioning against the Sentiment and Footfall of your target customers. 

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DATA ENRICHMENT

Places, Sentiment and Footfall data to provide you with the most accurate territory analysis

Identifying which neighborhoods and territories have the highest degree of investment potential is critical for precision-based site selection, footprint optimization and market evaluation. 

Data Appeal specializes in data collection and analysis to support organizations boost growth, footprint, exposure and market share. Our POI and territory data goes beyond geospatial analytics with qualitative KPIs, such as the Footfall Index and Sentiment Scores. 

Leverage comprehensive, accurate and qualitative Places data to:

  • Pinpoint new partners, resellers and points of sale

  • Identify the most strategic territories and markets to invest in

  • Identify your brand’s positioning in relation to competitors

  • Create a more efficient and effective sales team

  • Produce targeted marketing campaigns

*All the data above is available over a 5-year time series

Our AI-based solutions analyze a unique combination of business information, geo-localized data, online feedback and customer behaviors for any Point of Interest, brand or territory in the world.

Rely on our data and intelligence tools to enhance site and distributor qualification, customer profiling and real estate expansion.

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intelligence solutions

Cross-Industry Analysis

HORECA

FMCG

REAL
ESTATE

RETAIL &
BRANDS

OUTDOOR MEDIA

consumer goods

YOUR COMPETITIVE ADVANTAGE

Data and insights you’ll love

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Site Selection & Performance

Leverage our Location Intelligence and Footfall Index to decide where to open your next store, which neighborhoods and territories are most suitable for your next  investment and how to develop geo-localized marketing strategies and events to reach your target customers.

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Customer & Visitor Profiling

We support commercial real estate agencies, retail and consumer goods (CPG) brands to better understand visitor and consumer behaviors, trends and demographics. With our AI-based Sentiment Score, discover their perception of your products, services and stores. 

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Competitor Intelligence

Uncover the perception of any business, brand or territory and compare its positioning against competitors – both in current and potential markets around the world. Win market share by being where your target customers are – at the right place and right time.

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CUSTOMER STORY

Hear from our clients…

“Location Intelligence helped us finding the best resellers and venues for our brand expansion. We saved time and resources!”

Discover our Location Intelligence Solutions >

DATA ENRICHMENT  – AMSTERDAM MAP

Data-driven insights to enhance your business, at a glance!

Try out our data. Below you’ll find an interactive map that displays several details of 11,140 businesses in the center of Amsterdam.
  • Highlight the distribution and concentration of businesses across any neighborhood
  • Zoom in or out to analyze each area in further detail
  • Hover or click on the POIs for more information (category, GPS coordinates, contact info, Sentiment score, # of reviews, etc.)
  • Use the filters on the left to assess areas based on Sentiment score, popularity and the amount of online content
  • Select the business category by clicking the filters on the right and view its positioning in the city

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Discover how our data is your next competitive advantage.