Data Appeal is excited to announce our participation as a Global Partner at TIS 2022. The Tourism Innovation Summit will be held in Seville, Spain from November 2nd to 4th.
Join us for two powerful speeches about data-driven destinations and territorial marketing at its best.
Founded in 2020, the Tourism Innovation Summit (TIS) is one of the world’s leading tourism congresses and expos, which innovates and reactivates the travel industry. Seville, Spain will once again host three days of forward-thinking workshops, keynote speeches and networking opportunities where the most inspiring tourism success stories will take centerstage.
Attend our Speeches
The Data Appeal Company will be at TIS with two exclusive speeches, featuring some of the best international DMOs and tourism experts.
Save the date and mark your calendars.
Speech 1: The ins and outs of becoming a data-driven destination
November 2nd – 13:15 – 13:40 – Main Auditorium
- Maria Elena Rossi, Direttore Marketing e Promozione – ENIT (National Italian Tourism Board)
- Mirko Lalli, CEO & Founder – The Data Appeal Company
Description: Notoriety and popularity are very important factors when positioning a destination and attracting visitors, but just because a city, region or country is famous, does not mean it’s a desired tourist destination.
To position your destination as a desirable, sustainable and vacation-worthy place, a data-driven strategy must be leveraged.
Together, the Italian National Tourism Board (ENIT) and Data Appeal will share how they are integrating a variety of datasets to predict trends, forecast arrivals and analyze, measure and benchmark the reputation of Italy.
Speech 2: How to attract the ideal traveler? The role of data for destination marketing and management
November 4th – 11:30 – 12:15 Auditorium 1
- Giovanna Galasso, Associate Partner – Intellera Consulting
- Sophia Quint, Market Research Officer – Visit Berlin
- Tomi Ilijas, CEO and Founder – Arctur & Tourism 4.0
- Moderator: Mirko Lalli, CEO & Founder – The Data Appeal Company
Description: The Data Appeal Company sits down with a handful of European destinations and tourism innovators to discuss the value of integrating a variety of datasets and technologies into everyday marketing and management strategies. The benefits are plentiful – ranging from improved reputation and effective pricing to more targeted social campaigns, local operator evaluation and strategic new investments, services and infrastructure. Data can be applied to destinations of any size so let’s take the digital and data-driven leap forward together.
Schedule your 1-on-1 with our team
This exclusive event will take place over three days, bringing together the very best of the travel industry. It’s the ideal occasion to meet with the Data Appeal team to uncover the latest solutions for your destination.
We invite you to visit our exhibition space at stand 2B05 and meet with our team of experts face-to-face!
Here are the coordinates and times:
TIS 2022 | November 2-4, 2022 | 9:30 – 18:30 CEST
Fibes II – Fibes Conference and Exhibition Center
Av. Alcalde Luis Uruñuela, 1, 41020 Seville, Spain
Limited FREE Gold Passes are still available. Contact our team to get your free ticket today!
Purchase your ticket: https://www.tisglobalsummit.com/
Data Appeal selected as Official Global Partner
For this year’s edition, The Data Appeal Company has been selected as an Official Global Partner. Data Appeal enables the actionability of data from a broad range of sources, providing the most powerful combination of location, sentiment and market intelligence for any destination around the globe.
We support destination management organizations (DMOs), tourism boards and ministries, aiding them to enhance the visitor experience, strategize efficiently, create more targeted campaigns and better understand their territory, visitors and competitors with a data-driven approach.
Through Data Appeal Studio, our destination analysis platform, we evaluate points of interest across all sectors for accurate, up-to-date insights on traveler preferences and behaviors and enrich it with external factors – such as the impact of events, flight and hotel searches and bookings and more to strategize demand-based pricing, investments and forecasting.