DATA APPEAL STUDIO
FORECAST ARRIVALS 

Make strategic decisions today based on tomorrow’s arrival and demand trends

Keep an eye on market trends and forecast insights

  • Discover the periods with the greatest number of arrivals, the most popular routes, average trip length and passenger origin
  • Pinpoint the busiest airports to ensure travelers are offered adequate services, such as shuttles and trains to reach their accomodation and main attractions
  • Track the percentage one-way vs. round-trip flights, business class vs. economy travelers, and passengers per booking to create targeted marketing campaigns

Analyze hotel rates and occupancy levels for the next 12 months

  • Anticipate the busiest periods to provide efficient services to tourists: info points, longer opening hours, additional train and bus routes, etc.
  • Identify low season periods to promote special offers and packages
  • Obtain an accurate picture of future forecasts to share with operators and support them optimize their sales strategies.

Keep an eye on events with the biggest impact on your destination

  • Monitor past and upcoming events that will have the greatest effect on your destination: sporting events, concerts, conferences, expos, holidays, etc.
  • Plan your marketing campaigns accordingly based on the events that attract the most tourists and have the highest impact score
  • Determine which events have the greatest impact on accommodation stays to calculate and allocate budgets

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